Your privacy is protected by law. This section explains how that works.
The General Data Protection Regulation of 2018, or GDPR, says that we are allowed to process personal information only if we have a valid lawful basis to do so. Examples of these include:
A legitimate interest is when we have a business or commercial reason to use your information. But even then, it must not go against your interests, rights and freedoms. If we rely on our legitimate interest, we will tell you what that is.
We directly collect data about you from the following sources:
We also collect data from the following third-party sources:
Manufacturers will share the following data to enable us to follow up on your enquiry:
We may need to collect personal information by law, or under the terms of a contract we have with you. If you choose not to give us this personal information, it may delay or prevent us from completing the contract or meeting our legal obligations. It may also mean that we cannot complete actions needed to run the product or service you have with us. Any data collection that is optional would be made clear at the point of collection.
We promise to:
Here is a list of the ways that we may use your personal information, and which of the reasons we rely on to do so.
Purpose of Processing
Lawful basis and legitimate interest where applicable
To register you as a customer
To process and deliver your order/service
Completion of a contract with you
To notify you about changes to terms or policies
To complete legal audits e.g. FCA compliance
Necessary to comply with legal obligations
To provide you with finance and insurance information
To manage our relationship including reviews and surveys
To give you information on offers relating to specific enquiries
To remind you of products or services which are due to expire or are due for renewal
To send routine customer service messages
Necessary for our legitimate interests - to develop our products and services and grow our business
To send you information and suggestions about goods or services that may be of interest to you, known as direct marketing
We have obtained your specific consent in advance
We do not sell, trade or rent your personal data outside of the Seward Group. We do however share customer information with our supporting manufacturers and partners for the purposes of:
Manufacturers and partners will not use the information we share for marketing purposes without your consent.
To read our manufacturers Privacy Policies please click the links below:
Renault - https://www.renault.co.uk/privacy.html
Dacia - https://www.dacia.co.uk/legal-and-privacy.html
Suzuki - https://cars.suzuki.co.uk/privacy/
We may also need to share your personal information with other organisations to provide you with the product or service you have chosen, to comply with legal and regulatory obligations, and to carry out customer service surveys in our legitimate interest to develop our products and services and grow our business.
We may use your personal information to tell you about relevant products, services and offers. This is what we mean when we talk about 'direct marketing'. The personal information we have for you is made up of what you tell us and data we collect when you use our services, or from third parties we work with. We study this to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. We will only use your personal information to send you direct marketing messages if we have your consent. You can ask us to stop sending you direct marketing messages by contacting us at any time. Whatever you choose, you'll still receive service and MOT reminders and other important information such as finance expiry dates in accordance with the table above. We may ask you to confirm or update your choices if you take out any new products or services with us in future. We will also ask you to do this if there are changes in the law or regulation. If you have previously given us consent to send you direct marketing, you can choose not to receive this information by updating your preferences via our online portal, or sending a blank email to Seward Group firstname.lastname@example.org with the subject 'No Seward Group marketing'.
We will keep your personal information for as long as you are a customer of Seward Group. After you stop being a customer, we may keep your data for up to 6 years from point of sale or last service/repair transaction for one of these reasons:
We may keep your data for longer than 6 years if we cannot delete it for legal, regulatory or technical reasons. If this is the case, we will make sure that your privacy is protected and only use it for the purposes above.
You can obtain a copy of the information we hold by writing to:
If your personal information changes, then please let us know by phone, letter or e-mail so we can update our records.
You have the right to object to our use of your personal information, or to ask us to delete, remove, or stop using your personal information if there is no need for us to keep it. This is the right to erasure, also known as the 'right to be forgotten'. There may be legal or other official reasons why we need to keep or use your data, but please tell us if you think that we should not be using it. We may sometimes be able to restrict the use of your data. This means that it can only be used for certain things, such as legal claims or to exercise legal rights. In this situation, we would not use or share your information in other ways while it is restricted. You can ask us to restrict the use of your personal information if:
If you need to contact us or are unhappy with how we have used your personal information, please write to:
The Data Controller
If you are concerned about the way we have processed your personal information, you also have the right to complain to the Information Commissioners Office (ICO) by visiting the ICO website, which you can find by clicking here. https://ico.org.uk/
sewardgroup.co.uk is a UK based website and takes reasonable care to comply with the requirements of the General Data Protection Regulations (GDPR) 25th May 2018 with regard to the personal information you supply on this site. sewardgroup.co.uk uses a security system that protects your information from unauthorised use. However, as no data transmissions over the internet can be guaranteed to be 100% secure, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.